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Industry

Media & Agency ERP in Qatar

Agencies sell time and buy media. Both need tracking against the campaign, or profitability becomes a monthly guess.

  • Profit per campaign
  • Recovered overage
  • Higher billable utilisation
  • Cleaner client billing
Media & Agency ERP in Qatar

What we hear before a rollout

The same four problems come up in almost every conversation in this sector.

Scope creep is unpriced

Extra rounds are delivered and only noticed when the retainer stops covering the work.

Timesheets arrive late

Time is entered on Friday for the whole week, so accuracy and recovery both suffer.

Media costs blur with fees

Pass-through spend and agency fee end up on the same line.

Freelance cost is untracked

External work is paid centrally and never lands on the campaign.

How ERP supports media & advertising

Campaign management

Budgets, deliverables, timelines and approvals per campaign.

Budgets and deliverables sit on the campaign, so overage is visible before it is absorbed.

Retainers & billing

Recurring fees, overage and milestone billing in one place.

Retainers, overage and milestones bill from the same record the delivery team works in.

Timesheets

Time captured against client, campaign and task as work happens.

Time is captured against client and campaign as work happens rather than reconstructed later.

Media buying

Placements, supplier costs and pass-through billing tracked to the campaign.

Media placements and supplier costs are tracked separately from fee income for clean billing.

Freelancers & outwork

External contributors costed to the campaign they supported.

Freelance and outwork cost lands on the campaign that used it.

Campaign profitability

Fee income against time, media and outwork cost.

Fee against total cost per campaign, which is the only number that says whether to renew.

Where most rollouts start

A first phase usually covers these four, then grows once the team is comfortable.

How we implement it

Media and events ERP in practice: campaigns, productions and billing

Agencies, production houses, event companies and media outlets in Qatar run projects with budgets, freelancers, suppliers and milestone billing, and their margin disappears in unbilled changes and untracked supplier costs. The system links the proposal to the project, tracks hours, freelancer and supplier costs against budget, manages approvals with the client, and bills milestones and retainers with VAT.

We implement Zoho for agencies and event companies with CRM for pitches, Projects for productions, Books for billing and supplier bills, Sign for contracts and Analytics for margin, and Odoo for larger groups that need purchasing, HR and multi-entity accounting on one ERP. Client portals and WhatsApp keep approvals moving.

Reporting covers margin per campaign, event and client, utilisation, supplier spend and receivables ageing. Freelancer contracts and payments run through the same system with withholding where applicable.

Straight answers

Questions we are asked

Yes, against budget.

Yes, with contracts and bills on the project.

Yes, through a portal.

Yes.

Yes.

Four to eight weeks.

Yes. Time, freelancer costs and media buys are charged to the campaign, so margin per client and per job is visible before the invoice goes out.

Yes. Retainers are recognised over the contract period, and media and production costs bought on behalf of clients are rebilled with the agreed markup.
The sector in Qatar

Media & Agency ERP in Qatar: what is different here

Agencies, production houses and media companies in Qatar work with government communications, the events calendar and brands headquartered in Doha, where retainers, project fees and third-party costs have to be tracked per client and per campaign.

The ERP has to manage quotations and retainers, timesheets and freelancer costs, media buying and pass-through expenses, and show profitability per client, campaign and month.

Based in Doha, working across Qatar

Talk to our ERP team

Tell us how your processes run today and we will come back with a practical view of scope, effort and timeline.